What is the minimum period insurers must keep advertisements related to insurance policies?

Insurance companies are required to retain advertisements related to insurance policies for a minimum of three years. This requirement ensures that there is a documented history of what was communicated to potential policyholders and allows for accountability and compliance with advertising regulations. Keeping advertisements for this duration enables regulators to verify that the information presented is consistent with the policy terms and that the advertising does not mislead consumers.

In Georgia, as well as in other states, this retention period helps maintain transparency in marketing practices and provides a significant window for reviewing past marketing claims in case of any disputes or complaints. The three-year timeframe strikes a balance, allowing for the retention of pertinent advertising information while being reasonable for companies to manage their record-keeping responsibilities.

The other timeframes provided do not align with the established regulations, as the minimum requirement specifically set by law is three years.