What type of materials must agents adhere to regarding marketing and promotion?

Agents are required to adhere to approved prepared presentations when it comes to marketing and promotion. Prepared presentations ensure that the information presented to potential clients is accurate, compliant with legal regulations, and consistent with the policies of the insurance company they represent. This standard helps prevent the dissemination of misleading or inaccurate information that could lead to misunderstandings or disputes regarding the product being sold.

While personal testimonies, email advertisements, and social media posts can all be effective marketing tools, they must also comply with specific regulations and guidelines. The use of personal testimonies can be problematic if they are not substantiated or could be seen as misleading. Email advertisements must adhere to standards such as including an opt-out option and accurate representations of the product or service. Similarly, social media posts should follow legal guidelines surrounding advertising, including disclosures where necessary. Prepared presentations, however, offer a structured and vetted way for agents to communicate clearly and effectively without the risk of regulatory issues that could arise from more informal marketing methods.