Which activity is NOT a duty of insurance licensees?

The activity that is not a duty of insurance licensees is soliciting controlled business. Controlled business refers to insurance sales generated predominantly from a licensee's own interests, such as policies for themselves or their immediate family members. Insurance regulations typically impose restrictions on this practice because it can create a conflict of interest and ethical concerns regarding the integrity of insurance transactions.

In contrast, maintaining client records, providing financial advice, and counseling clients on coverage needs are core responsibilities of insurance licensees. Licensees must keep accurate records to comply with legal obligations and ensure clients have a clear understanding of their coverage options. They are also expected to offer sound financial advice and help clients make informed decisions about their insurance needs, which are essential components of their role in protecting client interests. Therefore, soliciting controlled business is the correct answer since it is not considered a proper duty in the context of ethical insurance practices.